Product Peer Group – Launch Event

Room 129 - WKU Innovation Campus 2413 Nashville Road, Bowling Green, KY, United States

Join us for an insightful and engaging Product Management Peer Group meeting, where industry professionals will share knowledge, experiences, and best practices in product management as an intro to what is to come for this exciting group! Agenda: - Introductions - History & Overview of Product - 5W’s of Product - What’s your why? - […]

Free

CANCELED: Product Peer Group – July Meeting

Room 129 - WKU Innovation Campus 2413 Nashville Road, Bowling Green, KY, United States

The July meeting has been canceled due to illness. Watch for updates on the next meeting time.

Free

Product Peer Group – August Meeting

Room 129 - WKU Innovation Campus 2413 Nashville Road, Bowling Green, KY, United States

Dive into the intricacies of the Product Life Cycle (PLC) with us to learn how products evolve from inception to obsolescence and discover strategic tools for resource allocation, marketing, and risk management. We'll guide you through each PLC stage—Introduction, Growth, Maturity, and Decline—highlighting key strategies and real-world case studies. Enhance your knowledge and skills in […]

Free

Product Peer Group – Part 1 of the “Know Your Customer” Series: Customer Research

Room 129 - WKU Innovation Campus 2413 Nashville Road, Bowling Green, KY, United States

Join us as JD and Elissa kick off this new series on knowing your customer. This first session dives deep into the essentials of researching your customer. We’ll cover the what, why, and—most importantly—the how of customer research, providing actionable insights to fuel your business growth. Whether you’re a budding entrepreneur, a seasoned business owner, […]

Free